Affiliate marketing driving higher share of sales at Petco (InternetRetailer.com)
In a reflection of the challenging economic climate facing consumers, Petco Animal Supplies Inc. is finding that its affiliate program is driving a higher proportion of revenue versus other online marketing channels than it used to, with 20% of the sales and traffic at Petco.com now coming in through affiliates, affiliate and partnership marketing manager Stacey Georgoulis tells Internet Retailer.
Publ.Date : Fri, 15 Aug 2008 21:10:09 GMT
Leave a Reply
You must be logged in to post a comment.